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In 2018, it was a remarkable year for a brand that was rooted in the memory of most Chinese families. Since 1968, Midea Group has been in business for 50 years. From May 18th to 21st, the 50th Anniversary Boutique Kitchen Tour of Guangzhou's Kitchen Electric “The Flavor of Heart” will be opened in Luogang Wanda Plaza.
In March of this year, with the exclusive title of “The Flavor of the Heart and the Kitchen” food variety show, the beauty of the kitchen electric show was based on the theme of “the taste of heart”. The exhibition not only released a series of new products, but also a lot of interactive game highlights. It is worth mentioning that this beautiful boutique kitchen tour will show consumers not only smart black technology items, but also one-stop shop. Kitchen ecology.
Boutique Kitchen Tour Dedicated to creating a one-stop kitchen eco
As the only Chinese home appliance company that has entered the Fortune Global 500 for two consecutive years, the driving force behind the company's impressive achievements is continuous innovation and change. From the strategic transformation of the major business model in 2013 to today's consumption upgrades represented by cutting-edge technologies such as artificial intelligence, big data and the Internet of Things, Midea has always insisted on technological innovation to drive product innovation and take advantage of the operational excellence of the entire value chain.
Facing the opportunities and challenges of the future, Midea's boutique kitchen tour gave the answer. In 2018, Midea's kitchen electric appliance put forward the brand idea of "inventing to make life more beautiful", and in this year Shanghai AWE launched the kitchen "new four major inventions", which is intended to build a kitchen ecology. This “Whole Kitchen Solution” goes one step further and provides a full-process cooking solution that takes people as the core, breaks the monolithic thinking, and integrates the strong products of the US brand. In addition to traditional smoke stoves and micro-steaming, it also includes refrigerators, rice cookers, water purifiers, etc. The focus is on the one-stop kitchen ecological construction, and the products are interconnected.
In order to build a one-stop kitchen eco, the beauty of a series of kitchen appliances, a wide variety, full of "black technology" is full of expectations. For example, the steam washing range hood gives the range hood a smarter "self-cleaning" new function - the US intelligent steam washing technology, which allows the range hood to be equipped with automatic cleaning function, one button to start, open the era of self-cleaning range hood; Fun second generation oven Unique AI image recognition technology, intelligent food analysis through machine learning and AI recognition technology, automatic matching cooking cooking curve, built-in camera, can shoot food and share friends circle; also Chinese dishwasher designed for Chinese food habits, Easy to complete live water washing, fruit and vegetable purification, kitchen waste treatment, sink cross-border joints... Midea kitchen appliances will showcase the strength of China's kitchen electric technology innovation leading brand with super product lineup and innovative intelligent technology.
Building interactive scenes with many highlights
This "heart-beating taste" boutique tour, the United States kitchen appliances prepared a variety of novel interactions: kitchen heart-show, heart-shaped kitchen, global food class, etc., everything is prepared for the heart of the kitchen.
Visitors are confessing to the chocolate link and can participate in DIY chocolates themselves and experience the joy of making their own hands. With the help of the beautiful Fun second generation oven, the constant temperature of the oven makes the difficult thing of melting chocolate a breeze.
Midea's kitchen appliances will also invite star chefs to open a “Global Food Classroom” on site, where visitors can interact with the chef on the spot. This step is the turn of the United States embedded micro-steaming to show its talents, the embedded oven has a central temperature control probe for precise temperature control, embedded steamer with quick steam and 3D steaming fresh system, with the massive recipe of Mercure Smart APP, a few simple steps You can cook master-class cuisine.
The tour site is not only fun, but also less delicious. There are also a variety of desserts available throughout the day. The delicious baking of the oven makes the tour a star-studded food destination. Visitors can feel the beauty of the kitchen.
It is reported that the "Taste of Heart" boutique tour will be staged in the five core cities of the country in the future, and the US kitchen appliances will bring a whole set of boutique kitchen appliances solutions to more people. So "the taste of heart", are you going to have a taste?
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Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.